Patrick Haesler is a fashion and lifestyle eCommerce and digital consultant with over a decade of experience driving growth for premium Australian and international brands.

His work sits at the intersection of trading, marketing and brand. Building the strategy and the systems behind it. Most recently Head of Digital at P.Johnson, alongside senior digital leadership roles at P.E Nation and Industrie Clothing.

Deep experience with Shopify Plus and Klaviyo in particular and leading international expansion across Australia, the US and the UK, balancing local market nuance with a connected global strategy. Patrick is known for stepping into a business, understanding how it actually trades, and building the reporting, campaign and retention frameworks that let teams make faster, better-informed decisions.

Based in Sydney, Patrick works with founder-led and scaling brands who want a partner across the full funnel, someone equally comfortable in a trade meeting, a CRM build, or a boardroom conversation about where the next dollar of budget should go.