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Explore our range of services designed to help you move forward and scale.

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SERVICES

Patrick offers end-to-end digital consulting for fashion and lifestyle brands, shaped by over a decade of in-house leadership across eCommerce, digital marketing, CRM and brand communications.

From trading and CRO to lifecycle marketing, campaign strategy and international expansion.

Services are suited to both emerging and established businesses who want a commercially minded operator who understands the importance of brand and someone who can move between the trading dashboard and the brand story without losing either.

    • Trading strategy, reporting cadence and conversion frameworks

    • Site experience, UX and CRO across desktop and mobile

    • Shopify Plus platform strategy, roadmap and vendor management

    • Data visibility, reporting structure and commercial (P&L-level) guidance

    • Promotional calendar, pricing architecture and markdown strategy

    • International trading frameworks across AU, US and UK markets

    • Paid media strategy and budget allocation across Meta, Google and affiliates

    • Full-funnel campaign planning tied to commercial targets

    • Content and creative briefing that keeps performance and brand aligned

    • Channel alignment across paid, CRM and onsite

    • Campaign reporting and post-mortem frameworks that actually get used

    • Lifecycle strategy tied to revenue segments and customer value

    • Klaviyo build, automation audit and flow optimisation

    • Segmentation, personalisation and first-party data strategy

    • Loyalty and repeat-purchase programs that balance acquisition and retention

    • Campaign calendar and testing frameworks for email and SMS

    • Brand voice and tone frameworks across digital touchpoints

    • Campaign and product launch coordination, including shoot and PR alignment

    • Stakeholder and cross-functional communication for digital initiatives

    • Content strategy that supports both brand equity and commercial performance

Let’s Work Together

If you're interested in working together, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.